Selco Leverages BrightTarget Predictive Analytics to Support its Growth Strategy and Improve their Customer’s Experience

Selco Builders Warehouse has selected BrightTarget’s Predictive Analytics for B2B Marketing solution to continue its push into transforming the building industry with improved and more personalised customer engagement. Following the footsteps of the best consumer brands, Selco is using all its trading history and available data to tailor its customer offers to make them more relevant and improve their customer’s experience. With so many customers, buying so many different products, via multiple channels, they needed Artificial Intelligence (AI) to help. Using BrightTarget, they can now analyse all their data to learn what customers are likely to require and then satisfy this need more appropriately.

As an industry leader in this space, Selco expects to keep one step ahead of its competitors over the coming years as they expand their business across the UK. BrightTarget, Europe’s leading B2B Predictive Sales and Marketing platform will support its growth strategy of maximising its market opportunity and maintaining the highest levels of brand loyalty.

Carine Jessamine, Marketing Director of Selco, stated “Selco is in a great position as we lead the way in selling and promoting our products digitally. This means we have lots of data to help us and lots of ways we can offer the best, most relevant products to our customers at the right price. After using BrightTarget for several months, we can now predict what our customers may want in the future and align our offers accordingly to grow our business even faster”

Glen Westlake, CEO of BrightTarget, stated; “It is great to be working with Selco who are very passionate and leading the way in an industry that traditionally has not embraced digital marketing fully. There is a huge opportunity to increase sales using AI to predict customer behaviour, especially in complex and large businesses like Selco. I am very excited to be part of this project and be part of Selco’s future success”.

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