Welcome to the BrightTarget Press Page where you will find all of the latest news.
Kairos rebrands to BrightTarget
BrightTarget is a much clearer and simpler identity for our innovative solution and it aligns better with our core function which is to intelligently help marketers target their customers more effectively.
This rebrand is the first part of our continued investment in developing and promoting our platform, building on initial customer successes and market awareness.
Kairos announces partnership with Marketo
Kairos Analytics, one of the UK’s first cloud based predictive analytics platforms has been accepted onto Marketo’s LaunchPoint partner programme and is their first UK Predictive partner. Meaning UK companies can now easily benefit from 3rd party UK reference data for their predictive lead scoring and attribution modelling.
Kairos CEO, Glen Westlake said “It is with great pride that we are now part of the Marketo eco system in the UK and recognition of just how far we have come with our innovative new Marketing Intelligence solution. We are looking forward to working closely with Marketo’s UK team to help their customers use data science to further improve their marketing performance.”
More details of the Kairos Marketo offering can be found at: http://launchpoint.marketo.com/kairos-analytics-ltd/2263-b2b-predictive-marketing-uk/
Predictive Analytics: The Facts
B2B Marketing – September 2015
Westlake sells IT Performs to focus on Kairos
Insider Media – August 2015
Why brands need to leverage predictive analytics
B2B Marketing – August 2015
Predictive Analysis: The future of smart marketing
Business Zone – July 2015
CEO Sells IT Performs to Focus on New Analytics Venture
Mr Web – June 2015
Beyond Big Data: the evolution of predictive analytics
Growth Business – June 2015
Kairos CEO sells IT Performs to focus on predictive analytics
DBM Today – June 2015
itelligence UK announces acquisition of IT Performs
Itelligence Group – June 2015
How Digital is Changing Marketing
Digital Marketing Magazine – February 2015
Marketing teams need to realise the full potential of data
Real Business – February 2015
SAP – January 2015
Testing Begins on Customer Insight Tool
Global Marketing Alliance – May 2014