Welcome to the BrightTarget Press Page where you will find all of the latest news.

Kairos rebrands to BrightTarget

logo_orangeblack_largeAfter the initial success of Kairos Analytics, the UK’s first B2B predictive analytics platform for Marketers, today (01/02/2016) we have changed our name to BrightTarget.

BrightTarget is a much clearer and simpler identity for our innovative solution and it aligns better with our core function which is to intelligently help marketers target their customers more effectively.

This rebrand is the first part of our continued investment in developing and promoting our platform, building on initial customer successes and market awareness.

Kairos announces partnership with Marketo

marketokairos

Kairos Analytics, one of the UK’s first cloud based predictive analytics platforms has been accepted onto Marketo’s LaunchPoint partner programme and is their first UK Predictive partner. Meaning UK companies can now easily benefit from 3rd party UK reference data for their predictive lead scoring and attribution modelling.

Kairos CEO, Glen Westlake said “It is with great pride that we are now part of the Marketo eco system in the UK and recognition of just how far we have come with our innovative new Marketing Intelligence solution. We are looking forward to working closely with Marketo’s UK team to help their customers use data science to further improve their marketing performance.”

More details of the Kairos Marketo offering can be found at: http://launchpoint.marketo.com/kairos-analytics-ltd/2263-b2b-predictive-marketing-uk/

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