Using the BrightTarget platform enables us to offer this POA for a fraction of the price of typical data or marketing consultancies, so on its own it is a great exercise for all medium-large B2B companies to undertake.
But the opportunity does not end there. With BrightTarget you now have access to a working solution to target and drive marketing activities. You can instantly move from identifying the opportunity to actively marketing to it – You can instantly unlock the hidden potential in your customer database.
If you are unsure if machine learning and predictive marketing will work for your organisation, this is the best and most cost effective way to find out for sure. But be warned we typically find £Millions of opportunity and B2B is very predictive. To find out more about this read our blog: 4 Reasons why B2B is so good for predictive
Our unique POA is completed in just a few weeks and for a fixed price fee and you get the following…
Specify, configure and load your data into the BrightTarget Platform
Enrich your data with 3rd party social and global company data, as required
Review and provide a report on your data quality
Perform customer segmentation and provide new insight into customer behavour
Calculate CLV for each of your customers - so you can personalise how you market/sell to them
Assess your capability to benefit from predictive insights: Data and Marketing capabilities
Deliver a business case including a robust measurement of the hidden opportunities from; churn reduction and increased cross-sell
Typical time scale for us to get you ready is under 4 weeks.