Measure true Marketing ROI

using Customer Lifetime Value

We all know that to convincingly demonstrate a marketing ROI is difficult and when challenged we know that we rely on a large amount of gut feel and persuasion to demonstrate that across the broad marketing mix we get enough of it right, and it drives more value into the organisation than was invested in the marketing budget to generate it.

Degree to which UK B2B Marketers
can demonstrate Social Media ROI…

16
able to measure ROI MOST of the time
44
able to measure ROI SOME of the time

* March 2014 polling conducted by B2B Marketing in association with Circle Research

Calculate Marketing ROI with BrightTarget

Our unique approach of using machine learning to analyse more data points about marketing’s activities and customer interactions and applying well proven science to produce a unique Customer Lifetime Value (CLV) for each customer, considering loyalty and future profits, delivers the single measure to assess marketing effectiveness. CEO’s and CFO’s know this measure makes sense and they love it because it is in the same currency that they are measured by – Money and Profit.

Combined with pre-built analytics that perform A/B testing and compares your total customer base lifetime value to the marketing investments made over time, then you have a reliable platform that ‘destroys subjective conversations about marketing ROI’. Then you can concentrate on effective marketing and not politics around budgets protection.

Marketing ROI is just the beginning, BrightTarget can also help you…

Upsell the right Products to the right Customers

Uncover hidden value in your existing customer base. Offer the right products and services to the right customers to optimise their lifetime value. Sell products that grow loyalty with lower costs.

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Retain Customers
You Want Most

Ensure you retain the right customers at the right price. Keep the ones you want most – those with the highest lifetime value and don’t spend time and budget on those that cost you money!

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Aquire more
Valuable Customers

Combine predictive lead scoring with customer lifetime value to ensure you target prospects who are both most likely to convert and most likely to be more valuable in the future.

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Advanced Customer Segmentation

Automatically combine your internal data and market analysis with millions of external data points to create advanced new segments based on customer behaviour, product/brand and value.

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How does BrightTarget work?

  • LOAD YOUR DATA

    Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API

  • ENRICH & CLEANSE

    BrightTarget automatically enriches & cleanses your data against our external data and signals

  • PREDICT THE FUTURE

    BrightTarget analyses your data running powerful out-of-the-box predictive models

  • ANALYSE THE RESULTS

    Gain new insights through pre-build Analytics designed specifically for Marketers

  • TAKE ACTION

    Feed data and insight into your CRM or Marketing Automation System to take action