Intelligent Customer Profiling

using thousands of external signals

Almost every B2B organisation we talk to has too much data and generate limited insight from it…

Within days, BrightTarget will help you find new customer segments using a combination of advanced predictive modelling techniques and thousands of external data signals to find new opportunites, as well as the existing potential within your customer base.

Marketing Intelligence – Segmentation

Advanced Customer Segmentation

BrightTarget offers a scientific approach to customer segmentation without the headache or cost of having to hire external consultancies, Data Scientist’s and/or buy expensive on-premise software and servers. BrightTarget uses pre-built scientific algorithms along with our BrightTarget Data Index to deliver new and advanced customer segments (based on behaviour, product/brand and value). Better still, you also get a full suite of analytics for you to explore these segments, see how they change and compare the different segmentation models you have.

  • Find new advanced segments of customers to inform your marketing strategy
  • Target your marketing into specific segments to drive or grow value
  • Personalise your messaging and improve your conversion rates

Individual Customer Lifetime Value (CLV)

BrightTarget allows you to accurately predict and track Customer Lifetime Value at an individual level. Our algorithms take into account customer loyalty, cost of service, upsell potential and product margin to make CLV a true reflection of a customers future profitability. Average CLV is no good if you want to treat customers as individuals.

Having an individual CLV prediction for each customer allows you to:

  • Individual CLV makes it easy to prioritise all sales and marketing activities
  • Stop measuring clicks and conversion rates – focus on campaigns that create long-term value
  • Provide the exec with a measure of future customer equity
Marketing Intelligence – Customer Lifetime Value

Customer Profiling is just the beginning, BrightTarget can also help you…

Upsell the right Products to the right Customers

Uncover hidden value in your existing customer base. Offer the right products and services to the right customers to optimise their lifetime value. Sell products that grow loyalty with lower costs.

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Retain Customers
You Want Most

Ensure you retain the right customers at the right price. Keep the ones you want most – those with the highest lifetime value and don’t spend time and budget on those that cost you money!

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Aquire more
Valuable Customers

Combine predictive lead scoring with customer lifetime value to ensure you target prospects who are both most likely to convert and most likely to be more valuable in the future.

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Measure your true
Marketing ROI

Understand the true lifetime value of customers acquired through various channels, sources and campaigns. Optimise your CPA strategy and focus your activities on those that drive most value.

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How does BrightTarget work?


    Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API


    BrightTarget automatically enriches & cleanses your data against our external data and signals


    BrightTarget analyses your data running powerful out-of-the-box predictive models


    Gain new insights through pre-build Analytics designed specifically for Marketers


    Feed data and insight into your CRM or Marketing Automation System to take action