Customer Lifetime Value (CLV) is often used to determine the long term value of a customer. This considers their loyalty and potential to spend or cost more or less in the future. For many marketers, this may not seem that groundbreaking, however if this number is calculated individually using accurate predictive models, it provides marketers with a single number by which they can measure everything they do. Wouldn’t that be great?
The Future of Data-Driven Marketing
BrightTarget allows you to accurately predict and track the total Lifetime Value of your customer base or on an individual basis so you can:
Use Customer Lifetime Value to Supercharge your Marketing…
How does BrightTarget work?
Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API
BrightTarget automatically enriches & cleanses your data against our external data and signals
BrightTarget analyses your data running powerful out-of-the-box predictive models
Gain new insights through pre-build Analytics designed specifically for Marketers
Feed data and insight into your CRM or Marketing Automation System to take action