BrightTarget improves data quality by collecting customer, sales and interaction data (from your internal and/or cloud systems), it then cleanses and de-dupes the data to create a single view of the customer (SCV).

FUZZY MATCH TECHNOLOGY

BrightTarget is able to link and dedupe customer data even if only a partial match exists for customer names, addresses or emails. We can link customer actions across platforms using our advanced techniques.

CUSTOMER DATA ENRICHMENT

BrightTarget is able to lookup your existing customers against our index of 190 million companies across the world to allow us to cleanse and match your existing data.

Read more about Data Enrichment

DATA PROFILING

BrightTarget will automatically profile and build a set of automated cleansing rules for your data. “Dirty” data will get excluded and flagged to the user and can optionally excluded from analysis and any predictions.

AUTOMATED UPDATES

BrightTarget will automatically take care of the weekly process of updating customer profiles – you just need to drop your data into our secure FTP area or provide us access to your other cloud systems

BrightTarget automatically enriches your existing Customer and Prospect data with hundreds of these data points. Data enrichment is just one of the steps we use to help supercharge your sales & marketing