BrightTarget collects customer and prospect data from all your relevant systems – including ERP, CRM, Web Analytics & Marketing Automation platforms to allow for easy data integration.

DATA CONNECTORS

BrightTarget can automatically pull data from your existing cloud systems. We have pre-built connectors for the major CRM and Marketing Automation providers, you just need to provide us with access credentials.

AUTOMATED UPDATES

BrightTarget will automatically take care of the weekly process of updating customer profiles – you just need to drop your data into our secure FTP area or provide us access to your other cloud systems

FILE-BASED API

We have a standard API for providing Customer, Product, Order and Interaction data from your internal systems (e.g. DWH). Simply drop the files in the correct format onto our secure FTP area.

Request API Specification

CUSTOMER DATA ENRICHMENT

BrightTarget is able to lookup your existing customers against our database of 190 million companies across the world to allow us to cleanse and match your existing data.

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Marketo Integration

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BrightTarget automatically enriches your existing Customer and Prospect data with hundreds of these data points. Data enrichment is just one of the steps we use to help supercharge your sales & marketing