BrightTarget's Features

Designed for B2B Sales & Marketing Teams

What makes BrightTarget Different?

The BrightTarget Data Index

BrightTarget automatically combines your internal data with millions of external data signals (including social media & classification data) across millions of worldwide companies, which makes our predictive capability incredibly powerful.

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Customer Lifetime Value (CLV)

BrightTarget measures and tracks the true value of your customers by predicting CLV at an individual customer level. By using CLV at the heart of the platform we ensure every decision you make generates sustainable business value.

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You no longer need to make multi-million pound investments in statistical software packages, licenses, expensive hardware, data analysts and to have to recruit a team of Data Scientists. Get better performance from one low monthly fee.

Prescriptive Big Data Analytics

BrightTarget runs on a state-of-the-art “Big Data” platform combining some of the latest predictive, in-memory and petabyte-scale data processing technology. We use this tech to deliver actionable and prescriptive insights directly to Sales & Marketing teams.

Cloud - Rapid Deployment

The BrightTarget platform is cloud-based, with pre-built data connectors for most of the major CRM and Marketing Automation vendors (or you can use our simple file-based API) so getting value from your data happens in days, not months.

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Trust & Security

BrightTarget is trusted by FTSE trading companies. We know that the confidentiality, integrity and availability of data are serious concerns for our customers. Our state-of-the-art architecture is designed to make your data as secure as physically possible.

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