Technology for Marketing 2018, Olympia, London
BrightTarget is exhibiting and speaking at this year’s Technology for Marketing Expo.
Seminar: How Predictive Analytics Accelerates B2B Marketing Success
According to Forrester, “Early Predictive Marketing Analytics (PMA) adopters are seeing their efforts turn into real, measurable results. Improved ability to identify new ready-to buy prospects, enhance segmentation precision, and better prioritise sales-ready leads are among the efficiency enhancements that marketing and sales teams experience after deploying predictive analytics.”
In this presentation, we go beyond the hype surrounding Artificial Intelligence (AI), predictive analytics and machine learning to explain how it works and why it is perfect for B2B.
We explore the four most popular use cases having the biggest impact on B2B sales and marketing effectiveness and ROI, supported by case studies and performance metrics.