Join other senior executives across marketing, sales and customer insights working in B2B to learn more about best practice and successful deployments of Artificial Intelligence (AI) and specifically predictive marketing analytics with machine learning capability.
According to Forrester, 89% of B2B marketers now have predictive on their roadmap. Whilst awareness of predictive sales and marketing is increasing, many senior sales and marketing executives and practitioners are not yet clear as to its relevance or potential to support their strategic objectives.
In this 45 minute live webinar, we go beyond the hype to explain what AI, Predictive Analytics and Machine Learning is, how it works and why it is perfect for B2B.
We will show you real world use cases of predictive, supported by customer case studies on the results they have achieved.
Learn more about how predictive analytics can: