BrightTarget is sponsoring and speaking at this year’s B2B Marketing Ignite event; the world’s biggest B2B marketing learning and networking experience.
On Thursday 22nd June, Glen Westlake will presenting how Artificial Intelligence is Revolutionising B2B Marketing at the B2B Ignite event on the Insight Track at 1:35pm.
Glen Westlake is on a mission to help B2B marketers maximise their impact on pipeline and contribution to sales. His ability to understand how new technology can be applied to the market was first used to grow a business intelligence consultancy, which when he realised software services would replace consulting, he then employed a team of experts to build a predictive B2B marketing platform, replacing the need for human data analysis.
As a senior executive, with his roots in technology, sales and marketing, Glen brings a unique vision to how modern B2B marketers should leverage data to enhance their customers’ experience while optimising corporate profits. Glen’s presentation at the B2B Marketing Ignite is not one to be missed.
Why should it not be missed?
Predictive marketing is one of the most enabling technologies available and is becoming an integral part of the growth strategy for forward thinking, modern B2B sales and marketing professionals. In this presentation, BrightTarget goes beyond the hype to explain how it works and why it is perfect for B2B. As an exclusive to the B2B Ignite event, BrightTarget will explore the four most popular use cases having the biggest impact on B2B sales and marketing effectiveness and ROI, supported by case studies and performance metrics.
Why attend the B2B Marketing Ignite event?
Ignite 2017 is the single biggest and most influential event of its kind in the world.
Focused exclusively on your needs, goals and challenges as a B2B marketer.
If you work in B2B or want to connect with those who do, no other learning and networking event even comes close.